Effie's Blog
The History of the Evening Dress
December 12, 2020 || From formal court dress in the palaces of royalty to modern charity balls, the history of the evening dress retains the elegance associated with formal wear.
The Different Types of Evening Gowns
December 3, 2020 || Evening gowns come in many different styles. Here’s a guide to the different types of evening gowns to help you understand boutique terminology.
How To Choose a Flattering Mother of the Bride Dress
August 31, 2020 || Mothers of brides walk a fine line between elegance and invisibility. Learn how to choose a flattering mother of the bride dress, to land on the elegant side
How To Choose the Perfect Evening Wear Color
August 23, 2020 || Evening events require a special dress. These tips for choosing the perfect color for your evening wear will prepare you for a night of glamor and fun.
Must-Know Style Tips For The Mother Of The Bride
July 31, 2020 || Mothers of the bride serve as coaches, referees, shoulders to cry on, and flower-girl wranglers.
How to Prepare and Donate Your Prom Dress
July 19, 2020 || Finding a way to reuse your prom dress or someone to get further use out of it not only helps the environment by conserving resources and keeping textiles out of landfills...
How to Style Your Wedding Party
June 18, 2020 || New ideas for how to style your wedding party favor mixed-gender attendants and flexible outfits over identically dressed bridesmaids and groomsmen.
Prom Dress Cleaning and Care Tips
June 15, 2020 || One night of dining and dancing may make a lifetime of memories but a mess of a dress. These prom dress cleaning and care tips will help preserve your gown.
Top Dress Trends for Mothers of the Bride
May 22, 2020 || Mother-of-the-bride dresses should be classy and elegant, without stealing focus from the bride. Select from the top dress trends for mothers of the bride.
Prom Styles Through the Decades
May 11, 2020 || Prom dress styles cycle through trends from year to year. Waistlines, hemlines and necklines evolve. Check out prom styles through the decades.
How to Coordinate Your Prom Dress with Your Date’s Outfit
April 22, 2020 || Couples with complementary prom outfits look great in the photos that commemorate the big night. Here’s how to coordinate with your prom date’s outfit. .
Different Types of Party Dress Codes
April 13, 2020 || A party invitation should be your clue to what to wear. Sometimes, the dress code is hard to decipher. Here are different types of party dress codes.
Short Prom Dresses vs. Long Prom Dresses
April 7, 2020 || Short dresses have become acceptable options for the big night, but long prom dresses remain the traditional choice for a more classic look.
How to Accessorize Formal Evening Wear
March 19, 2020 || You've got the perfect gown and shoes. There’s one more step to prepare for a formal event: choosing accessories. Here’s how to accessorize formal evening wear.
The Ultimate Guide to Prom Dress Fabrics
March 10, 2020 || Prom dresses come in a variety of fabrics, each of which moves, breathes, and feels different.
How to Communicate a Dress Code to Your Attendees
March 4, 2020 || You planned every detail down to what you and your guests should wear. Avoid confusion by communicating the dress code for your event to your guests.
Do’s and Don’ts of Mother-of-the-Bride Dress Shopping
February 14, 2020 || The second-most talked-about dress of any wedding is the mother of the bride’s dress. Know these do’s and don’ts of mother of the bride dress shopping.
Top Prom Dress Designers for 2020
February 12, 2020 || The season for shopping for prom dresses has begun. Searching for the perfect dress should include taking note of the top designers of prom dresses for 2020.
Reasons You Should Go to Senior Prom
February 8, 2020 || Some people think prom is old-fashioned and out of date, even lame. But there are several good reasons to attend your senior prom. Here are a few.
2020 EVENING DRESS TRENDS
January 28, 2020 || Fashion week is long over, and now we’re seeing the trends hit the red carpets and the couture boutiques. Check out these 2020 evening dress trends.
Advantages to Buying Your Prom Dress Early
January 20, 2020 || It’s time to stop dreaming and start doing something about your prom dress. With so many choices, there are many advantages to buying your prom dress early.
What Should The Mother of the Bride Wear?
January 13, 2020 || The bride has chosen her gown. Now it’s the mother of the bride’s turn. Here are things to consider when deciding what the mother of the bride should wear.
How to Accessorize Your Little Black Dress
December 21, 2019 || No matter the occasion, it's always the perfect time to put on your little black dress but how do you accessorize it to compliment your look?
HOW TO CHOOSE THE PERFECT SUMMER DRESSES FOR YOUR BODY TYPE
July 25, 2019 || Believe it or not, for women, the least common body type is the hourglass. But whether you're an oval, hourglass, or anything else, it may be hard to pick out dresses that fit nicely on you.
THREE TIPS FOR CHOOSING A SHORT COCKTAIL DRESS
June 15, 2019 || You have been invited to a cocktail party and need to find the right dress for the occasion. But the right dress for a cocktail party is not limited to the traditional little black dress.
4 TIPS TO HELP YOU FIND THE PERFECT PROM DRESS
May 10, 2019 || Prom is like the fairytale ball at the end of every princess movie. It's a night where you can dress up and feel your best, have fun with friends, and dance the night away.
SPECIAL OCCASION DRESSES WORTH HAVING
April 3, 2019 || You want to keep your closet stocked with all the latest fashions. This is something many women strive to do; with women's clothing being the most-sold item on the Internet as of the fall of 2017.
TOP 3 PLACES TO LOOK FOR YOUR PERFECT PROM DRESS
March 1, 2019 || As the weather gets warmer, it's time to start thinking about prom season! With the rise of online stores, there are so many more options and ways for you to find the perfect prom dress.
WHAT'S THE DRESS CODE FOR A COCKTAIL EVENT?
January 26, 2019 || A cocktail party is a party where cocktails are served. Some cocktail parties can be organized by friends or family members, but most are social or business networking events.
HOW TO CHOOSE THE PERFECT PROM DRESS
December 20, 2018 || Prom night is a special occasion in your life when you get to wear a stunning dress. Getting the perfect prom dress is not as easy as it sounds, though.
6 THINGS TO LOOK FOR IN YOUR PROM COUTURE EVENING DRESS
November 14, 2018 || Gone are the days of the "standard" prom dress, thank The Fashion Gods. You know, the ones that all look the same, and all look like the 80s and not in a cute way?